We delighted to announce that our friends at Breaking the Brand have started their 10 week advertising campaign in Vietnam. Over this time they are running 19 full and half page adverts in 5 magazines including 2 consecutive months in Heritage, The Vietnam Airlines magazine. The first advert (shown below) is from a magazine called ‘Investment Bridge’. It is a weekly magazine targeted at businessmen and has a circulation of 65,000.
Since launching the idea in February 2013, Breaking the Brand has come a long way and with the help of many dedicated volunteers was able to raise $30,000 for this advertising campaign. The aim of these adverts is to use their impact to raise Breaking The Brand’s profile and in turn raise funds to run the next campaign which has been designed to run in the month leading up to the Lunar New Year, 19th February 2015.
The New Year celebration which will welcoming in the year of the sheep is bad news for rhinos. Lunar New Year sees a spike in rhino horn as it is used as part of the ‘millionaires detox drink’. We look forward to introducing this campaign, titled ‘Will Your Luck Run Out During The Year of the Sheep?’.